Keynote Sessions
DISCOVER Inspiration
Empowering. Thought-Provoking. Game-Changers.
CUNA's keynoters are focused on achieving excellence, fascinating credit union members, building trust and teamwork, and driving growth.
A Patriot's Calling
Sunday, June 17, 4:30pm – 6:00pm
As a pilot who served three tours of combat in Iraq, Major Dan Rooney knows the importance of working as a team when the stakes are immeasurably high. In this powerful presentation, Dan highlights the importance of personal accountability, working together and, ultimately, having the backs of your team when you are on the line.
Having dedicated his life's mission to founding and running Folds of Honor, a non-profit organization that provides scholarships to the spouses and children of military service members disabled or killed in action, Dan speaks with authority as someone who lives his life in service of those who have served. A man who has found success in the military, philanthropy and professional golf, Dan's life experiences demonstrate lessons of faith, teamwork, trust, compassion and triumph.
Re-Imagine Excellence
Monday, June 18, 9:30am – 11:15am
The man who launched a management revolution, business iconoclast Tom Peters remains a bold, forceful voice—inspiring people to change the face of business. Recently called "the Red Bull of management thinkers" by Inc. Magazine, Tom is co-author of In Search of Excellence—the book that changed the way the world does business and was recently called "the most influential management book not only in [the] last three decades, but perhaps ever" by Fast Company. Sixteen books later, he's still fresh, inventive and challenging the status quo. What's new? A lot. As CNN said, "While most business gurus milk the same mantra for all its worth, the one man brand called Tom Peters is still re-inventing himself."
In this dynamic keynote presentation, Tom will discuss his bedrock belief: "Execution is strategy—it's all about the people and the doing, not the talking and the theory."
Sign up for Tom’s weekly quotes and his blog.
Follow Tom on Twitter at @tom_peters
FASCINATE: How to Persuade and Influence
Tuesday, June 19, 3:15pm – 4:30pm
Fascination is an intense emotional focus. When members are fascinated by you and your message, they are more likely to trust, believe and respect you. The only U.S. keynoter on this topic, Sally Hogshead will reveal why fascination is your new weapon in the battle for your members' attention. Sally leads you on a riveting journey through the consumer decision-making process, drawing upon years of research on Americans. She reveals how credit unions can tap into the brain's hardwired "triggers" to influence opinions and behavior. What happens when a leader or organization effectively activates the right trigger? Client loyalty increases, profitability improves and the most talented employees never want to leave.
Learn ahead of time what your strengths of persuasion are. Join 80,000 others and take Sally's personality assessment: The F-Score, called a "scarily accurate" test. ** Sally has just started charging for this test, please stay tuned for ACUC special access.**
Follow Sally on Twitter @SallyHogshead
Harness the Power of Social and Online Networks to Build Influence, Reputation and Results
Wednesday, June 20, 10:15am – 11:45am
Consumer environments are short on trust and populated by consumers who are cynical, savvy and informed. Though it is easier than ever to reach your customers, it is less likely that they will listen. Today, the most valuable online currency is not the dollar, but trust itself.
In an online world defined by its transparency, becoming a trust agent is no easy task. Columnist, New York Times bestselling co-author of Trust Agents and advisor to Fortune 100 companies, Chris Brogan will teach you how to build your credit union's reputation. Once established, you can build influence, share it and reap the benefits of it for your credit union. Attend his presentation to learn the strategies you need to capture the power of the Web and social networks the right way—honestly, effectively and successfully.
Check out Chris's blog and newsletter for a glimpse of how he sees the intersection of business, technology and media.
Follow Chris on Twitter @chrisbrogan
The Happiness Advantage: Linking Positive Brains to Performance
Most companies and schools follow this formula: if you work harder, you will be more successful and then you will be happy. This formula is scientifically backward. A decade of research shows that training your brain to be positive at work first actually fuels greater success second. In fact, 75% of our job success is predicted not by intelligence, but by your optimism, social support network and the ability to manage energy and stress in a positive way. By researching top performers at Harvard, the world’s largest banks and Fortune 500 companies, Shawn discovered patterns which create a happiness advantage for positive outliers—the highest performers at the company. Based on his new book, The Happiness Advantage (September 2010 from Random House), Shawn explains what positive psychology is, how much we can change and practical applications for reaping the Happiness Advantage in the midst of change and challenge.
Read more about The Happiness Advantage and download an excerpt. See Shawn's recommended reading list.
Save the date for 2013!
Get a sneak peak.
Access session handouts from the 2012 conference.
Check the In the News page for a compilation of all the articles written about the 2012 ACUC, summaries of Credit Union Magazine's Daily News and photo slide shows.
