Thought Leader Sessions
DISCOVER Action
Energizing. Visionary. Experts.
Our Thought Leaders electrify today's hottest on topics with their deep expertise, dynamism and application to the real world. They will cover critical issues like leadership, growing loans, streamlining efficiencies, staff dynamics, tapping into new markets, the upcoming elections and more.
Building the Credit Union of the Future
What Makes the Generations Tick and What Ticks Them Off
The Trust Edge: What Top Leaders have and 8 Pillars to Build it Yourself
2012 Elections: What's the Implication for Credit Unions?
How to Market to People Not Like You
The Five Secrets You Must Discover Before You Die
Building the Credit Union of the Future
Building upon the sustainable growth framework, John will lead us on a deeper dive examination of the key revenue and expense challenges and opportunities facing credit unions today, with a particular focus on changes in consumer channel preferences, demographics, economic events, competition and regulation. We will also examine real-time case studies to learn how competitors are using different strategies and value propositions to re-shape retail financial services of the future.
What Makes the Generations Tick and What Ticks Them Off
For the first time in history four generations meet in the workforce and marketplace bringing opportunities, challenges and unique perspectives. Anna integrates the crucial elements of communications, sociology, business psychology and demography to give savvy business leaders a competitive advantage to attract, grow and retain top talent and loyal customers.
Understanding and leveraging the values, attitudes and beliefs of each generation is key to the success of executives, managers and frontline staff. Anna's content-rich presentation will provide you with simple, immediate actions that can directly improve your credit union's marketing and sales initiatives and leadership recruitment success.
Download Chapter One from Unlocking Generational CODES, Anna's book, for free.
The Trust Edge: What Top Leaders Have and 8 Pillars to Build it Yourself
Trust is a fundamental, bottom-line issue. Without it, leaders lose teams, salespeople lose sales and organizations lose reputation, retention of good people, relationships and revenue. With trust, individuals and organizations enjoy greater creativity, productivity, freedom and results.
Through academic research and firsthand experience, Dave will share what it takes to gain – and keep – The Trust Edge. Dave's captivating presentation combines humor and illustrations with business insight and analysis. He will show you how the little things, done consistently, add up to huge results. Walk away with concrete steps you can immediately use to improve your life and career.
Sign up for Dave's Trust Edge Brief, ideas on getting to 10 inbox emails, ways to build trust every day and more.
2012 Elections: What's the Implication for Credit Unions?
Moderator: Ryan Donovan
Panelists: Bill Hampel, Mike Schenk, Richard Gose
The 2012 election year is underway and credit unions should be thinking about how the various outcomes could impact our future. How will the potential results impact the consumer psyche and what type of impact may that have on the economy? Join this can't miss interactive discussion that will address those questions and examine what the election results could mean for credit unions.
How to Market to People Not Like You
Diversity marketing is the new norm and it goes beyond racial diversity to gender, special interests, age and more. By recognizing these differences and tailoring your product message or marketing efforts to reflect consumer' uniqueness, you connect to key consumer groups and maximize your marketing muscle. Kelly will share the hottest new market segments and how they're shaping culture. Learn about the emotional drivers that are important for market segments, and which groups represent the largest opportunity for your credit union right now. Plan to leave the session equipped with take-home strategies and tactics to identify and capture high potential prospects.
Sign up to follow Kelly's blog: Marketing to People Not Like You: "KNOW IT OR BLOW" IT RULES FOR REACHING DIVERSE CUSTOMERS.
The Five Secrets You Must Discover Before You Die
What are the keys to a purposeful, successful, and fulfilling life? What must we discover about life before it is too late? John interviewed more than 200 people from the age of 60-106 and asked them to reflect back on their lives. What did they learn? What would they do differently? What brought the greatest happiness and meaning? What were the important crossroads and the decisions they made and what did they regret? How can you apply these discoveries to make positive change in your credit union and your life?
Get some of John's articles on how to build a more passionate connected workplace for the future, and read some of his favorite poems.
Save the date for 2013!
Get a sneak peak.
Access session handouts from the 2012 conference.
Check the In the News page for a compilation of all the articles written about the 2012 ACUC, summaries of Credit Union Magazine's Daily News and photo slide shows.
