background secondary


Register NowShawn Achor

The Happiness Advantage: Linking Positive Brains to Performance

Achor Shawn_HR_Photo_Circle123x123Shawn is author of The Happiness Advantage and spent over a decade at Harvard University where he won numerous distinguished teaching awards for his work. He graduated magna cum laude from Harvard and earned a Masters from Harvard Divinity School in Christian and Buddhist ethics. In 2006, he was Head Teaching Fellow for "Positive Psychology," the most popular course at Harvard at the time. In 2007, Shawn founded Good Think Inc. to share his research with a wider population.

When the global economy collapsed in 2008, Shawn was immediately called in as an expert by the world's largest banks to help restart forward progress. Subsequently, he has spoken in 45 countries to a wide variety of audiences, including bankers on Wall Street, students in Dubai and CEOs in Zimbabwe. Shawn's research on happiness and human potential has received attention from the Harvard Business Review, New York Times, Forbes, CNN and NPR.

Read more about The Happiness Advantage and download an excerpt. See Shawn's recommended reading list.

Chris Brogan

Harness the Power of Social and Online Networks to Build Influence, Reputation and Results

Brogan Chris_Circle_123x123

Chris Brogan is president of Human Business Works, a media and education company. He consults and speaks professionally with Fortune 100 and 500 companies like PepsiCo, General Motors, Microsoft and more about the intersection of business, technology and media. He is a New York Times bestselling co-author of Trust Agents, and a featured monthly columnist at Entrepreneur Magazine. Chris's blog,, is in the Top 5 of the Advertising Age Power150. He has over 12 years of experience in online community, social media and related technologies.

Watch a video about Chris.

Sally Hogshead

FASCINATE: How to Persuade and Influence

K Hogshead_Sally-Circle_123x123In only her second year out of college, Sally had already won more awards than any other advertising writer in the U.S. and was quickly labeled as "the most successful junior copywriter of all time." Sally has frequently appeared in national media outlets including NBC's Today Show and the New York Times and has been described by the press as "advertising's icon."

Today Sally delivers fascinating ideas, whip smart research, and passionate action— all shaken and stirred with a tangy burst of inspiration. Giving keynote speeches at professional conferences throughout the world, Sally teaches her audiences how to instantly persuade and captivate in a world with a 9-second attention span. Her internationally acclaimed book, FASCINATE, has been translated into 14 languages and has received high praise from Seth Godin, bestselling author of Linchpin, and fellow ACUC keynoter, Tom Peters.

Sally is also the creator of The F-Score, the first personality test to measure exactly how a person fascinates. Since its initial inception, over 50,000 participants have identified their natural strengths of persuasion at 

Tom Peters

Re-Imagine Excellence

Executive Series: Q&A With Tom Peters: An Interactive Session for Credit Union Executives

K Peters_TomPROMOPICCircle-123x123Ever since the publication of his first business book In Search of Excellence, Tom has been labeled many things. Bo Burlingham, Inc., has called him, "the Red Bull of management thinkers." The Los Angeles Times named Tom, "The father of the post-modern corporation," and The Economist tagged him as the "Uber-guru" of management. What remains consistent is that Tom has been a revolutionizing force in the business world, constantly rethinking the role of management and the aims of current business practices and strategic initiatives.

Widely known for co-authoring the influential In Search of Excellence, with Robert Waterman, Tom almost single-handedly invented the public management guru industry, now global in scope and billions of dollars in size. Since research on this book began he has given well over 2,500 speeches, flown 5,000,000+ miles, spoken before 2,000,000 to 3,000,000 people and presented in 48 states and 67 countries. In Search of Excellence was honored by NPR as one of the "Top Three Business Books of the Century" and it was ranked as the "greatest business book of all time" in a poll by Britain's Bloomsbury Publishing.

Constantly challenging the status quo and reinventing his visionary ideas, attendees will listen to Tom share his latest thoughts on the business management model with his signature style of thought-provoking claims and cut-to-the-chase mentality in his presentation, "Re-imagine."

Major Dan Rooney, USAF (Ret.)

A Patriot's Calling

K Rooney_Dan_PROMOPIC-Circle-123x123Major Dan Rooney, an accomplished military aviator, is best known for founding the Folds of Honor Foundation, a non-profit organization that provides scholarships to the spouses and children of military service members disabled or killed in action. Patriot Golf Day, Folds of Honor's flagship fundraising event sponsored with the help of the PGA and the USGA, is one of the largest grassroots fundraising efforts in sport's history. In its first four years, Patriot Golf Day raised over $10 million in donations from golfers nationwide and has been able to award more than 2000 scholarships to military family members KIA or disabled in combat.

For his successes as head of the Folds of Honor Foundation, Dan has received the White House's Presidential Volunteer Service Award, the Air National Guard's Distinguished Service Medal, the Ellis Island Medal of Honor, and the PGA of America's first-ever Patriot Award. He has even been recognized as one of ABC World News Tonight's Persons of the Year. Apart from his philanthropic efforts, Dan has been active in the U.S. military, serving as a Major in the Air National Guard and completing three combat tours in Iraq.

Attendees will be able to meet the passionate Major Rooney after his keynote address where he will be answering questions and signing copies of his new book, A Patriot's Calling.  


CUinNY Bumper_Stix_250

ACUC2013 125x125

Save the date for 2013!

Get a sneak peak

Access session handouts from the 2012 conference.

Check the In the News page for a compilation of all the articles written about the 2012 ACUC, summaries of Credit Union Magazine's Daily News and photo slide shows.