Are business services a fit for your credit union?

To determine if offering member business services is a good decision for your credit union, you must first understand the market, recognize what business owners want in a financial institution, analyze the current competition and explore potential product offerings. Additionally, you must understand how to develop a program that works for your credit union, and whether you have the resources to do so in house.

Featured topics include:

  • The Intrigue of Delivering Member Business Services
  • Competitive Analysis Exercise: Building a Product Portfolio to Meet the Competition
  • Developing a Program that Works for your Credit Union

CUNA Lending COUNCIL Logo for web

This event is produced by the CUNA Center for Professional Development and endorsed by the CUNA Lending Council.

July 21-22, 2014 • Madison, WI
$1,195 ($1,395 after June 20, 2014)





Affiliation with CUNA/League required for attendance. 

CPE Credits: You can earn 18 group-live credits for this program. No advance preparation or prerequisites are required. For more information regarding administrative policies, such as complaint and refund, please contact CUNA at 800-356-9655, ext. 4249. To view all programs that offer CPE credits, click here.

ACE CREDITThe American Council on Education's College Credit Recommendation Service (ACE CREDIT) has evaluated and recommended college credit for this program. 

For more program content information, call 800-356-9655, ext.4249, or email training@cuna.coopFor registration questions, call 800-356-9655, ext. 4400, or email