Session Descriptions
General Sessions
Opening Keynote: The Spark, the Flame and the Torch: How inspiration has become the most important distinctive advantage for modern organizations
There are three steps to inspiring people and their organizations and communities to greatness:
- The Spark—Regenerate Your Personal Level of Inspiration.
- The Flame—Be a More Inspiring Person and Leader with Others.
- The Torch—New Approaches to Coaching, Mentoring and Developing Leaders.
Attendees of CUNA Community Credit Union & Growth Conference will receive a copy of Lance's book The Spark, the Flame, and the Torch: Inspire Self. Inspire Others. Inspire the World.
Legislative & Regulatory Update
Credit unions are continuing to face complex challenges in the legislative and regulatory arenas. Mary Dunn and Ryan Donovan will provide an update on the most critical issues currently facing credit unions and provide insight into what is on the horizon. This session will help you prepare your credit union to adapt to the ever-changing legislative and regulatory landscape.
Economic Outlook for Credit Unions
What’s the outlook for the economy and credit unions for the coming year? What is the forecast for loan losses and net incomes in credit unions? How can your credit union best respond in today’s trying times? This session will provide an economic outlook for the rest of 2012 and discuss how the future will impact the financial operations of credit unions.
Closing Keynote: Impactivity™: Super-productivity to help turn your conference ideas into big results for your credit union
In today’s hectic workplace, how are you going to find time to take all of the great ideas you've learned at this week’s Community Credit Union & Growth Conference and turn them in to big results for your credit union? It’s not just time management that you have to master, it’s super-productivity that gets the results. The secrets of super-productivity are not about working more; they’re about focusing your time, effort and energy on the things that will deliver the best results for you. It doesn't mean “work longer,” “invest more money,” “create more lists or put your lists in a certain order.” It means “do less of the things that have no significance and more of the things that create an impact.” Neen will share super-productivity techniques for immediate impact, along with the strategies, tools and templates to start achieving super-productivity today.
Workshops
Leveraging Your White Hat Position
Credit unions have a distinct value proposition in the market place that banks can't touch - it's called our white hat position. But, do consumers recognize it? Is it working? This session will help you identify strategies and tactics to create community value programs and show you how to leverage them through business development and creative advertising techniques to generate a return while promoting your white hat brand.
Strategic Risk Planning
Think about ALM, electronic banking, data security, a rush of new regulations, stress testing and business lending. The financial services industry is getting more complicated all the time. Are traditional strategic planning methods enough to deal with all of this? No, says Rochdale’s Tony Ferris. Credit unions constantly manage a shifting universe of black holes and evolving sets of assumptions, Tony says. They need a strategic planning process that is more open, flexible and responsive to risk than traditional methodologies can offer. A revised, risk-centric approach to strategic planning can help your credit union leverage new opportunities and better mitigate risk at the same time.
Breakout Sessions
Best Practices From Successful Community Credit Unions
Moderator: Meghann Dawson
Panel from last year's winning Community Credit Union of the Year
The best practice for any credit union is to stay true to the credit union philosophy. This session will take that concept one step further – how do you get everyone within the organization on the same page? Join our 2011 Community Credit Union of the Year Award winners to learn about what has enabled them to effectively serve their community.
Using Your Own Business Intelligence to Make More Loans
With banks implementing new fee strategies and the continued volatility of the stock market, credit unions have seen a steady increase in new members and deposits. In fact, credit union loan-to-share ratios have experienced a steady decrease over the last 12 months. The increase in deposits means more revenue-challenged assets on the balance sheet, which subsequently means the want and need to make more loans. Unfortunately, credit unions are experiencing low loan volumes and loan growth. Learn how to build a market strategy that not only increases your loan volume by utilizing your own business intelligence, but also improves your portfolio credit risk at the same time. See how you can build key tools and reports that help you find the most credit-worthy members and secure their lending business.
Effective Credit Union Board Succession Planning: New Demands Shine the Spotlight on Standard Practices
This session will explore the diverse world in which community chartered credit unions find themselves discussing the long-term implications of demographic shifts for credit unions. Attendees will:
- Examine the current state of affairs in credit union board selection, composition and succession practices
- Discuss how successful board succession planning looks in the real world
- Hear 10 recommendations for better succession planning at your credit union
- Identify three action items to help get you started
Inventing Qualified Borrowers
Examine examples and results of inventing qualified borrowers at your credit union, including financial and loan-to-share trends of credit unions successfully implementing this strategy. Successful credit unions' loan-to-share ratio is, in most cases, 20 percent higher than their peers'. Additionally, their risk is mitigated by financial coaching, which also shows in their normal provision expense. Attendees will learn the steps to inventing qualified borrowers:
- Identify members, such as those previously denied for loans due to poor credit or no credit history.
- Establish or improve credit, by approving the member for a small line of credit, held for nine months.
- Provide financial counseling and have the member complete a budget. As a result, high-interest loans that are causing budget distress can be transferred to traditional rates at the credit union, contingent upon the member's continued coaching. The member agrees because the lower rates save them, in most cases, hundreds of dollars.
Get off My Lawn!: How to Monetize Social Media for Business Results
Social media is approaching the late adopter stage – it is not simply a passing fad, and is much more than a fan page. Financial institutions that ignore this fact will be left at a distinct disadvantage. Learn the 25-year history of social media and see how other industries have successfully monetized it to drive new revenue. Discover how to engage members while monetizing credit union products and increasing revenues from both younger and older (45+) members. Hear about industry best practices and how social advertising is different from traditional online platforms. Most importantly, learn how you can measure the success of social media.
Product & Marketing Strategies to Attract & Create the Loyalty of the Hispanic Community
Miriam De Dios, Frances Godfrey
It’s not enough to translate your brochures and web site to Spanish to reach the Hispanic market. To create a successful Hispanic outreach strategy, it’s important to adapt your products to the market and not force the market to adapt to your products. Explore new products, such as reloadable prepaid cards, and existing products you can repackage to attract Hispanics, such as specialty loans. Also, learn about what resources you can use to execute these product strategies.
Leveraging the Cooperative Business Model
It all started with 15 GAC Crashers, three teams and three great design ideas for credit unions to use the cooperative model to grow their business, improve their communities and heighten advocacy. After months of team planning and multiple pitches, a panel of judges has selected the most promising concept. Hear from the winning team and learn how your credit union can utilize their big idea for successfully leveraging the cooperative model.
Using Technology to Become a Member's Primary Financial Institution (PFI)
More than ever before, member behaviors and expectations are evolving. Tech-savvy members expect financial software to provide a user experience on par with other contemporary software platforms they use. These significant adjustments signal a fundamental shift in the financial services industry and credit unions must adapt. There is an exceptional opportunity for credit unions to lead out in the financial services technology space and avoid disintermediation from members. This session will discuss PFM, data automation and deal program automation. Attendees will gain:
- A perspective of innovators disrupting the credit union space.
- Insight on how to become the PFI to members, and why securing that critical position is vital.
- An understanding of how to best choose and leverage PFM.
Unmet Community Needs: An Opportunity to Propel Credit Union Growth
What are the unmet needs in your community? How can your credit union meet those needs while growing the bottom line? Learn how regulatory powers and external resources can strengthen your credit union's capacity to meet these needs. Hear how a practitioner is working with community-based organizations serving low-income consumers and underserved populations and turning that into tremendous results for the credit union. Discover how your credit union can serve low-income consumers and underserved communities, and gain an understanding of the CDFI certification application process and the seven tests credit unions must meet to obtain it.
Capitalizing on Small Business in Your Community
America's small businesses are pertinent to the growth of the economy and there is a huge opportunity for credit unions to meet the lending and service needs of those in their community. Hear from a credit union practitioner about best practices that have led to great success for their credit union's efforts serving small businesses.
Financial Literacy: An Opportunity to Serve & Grow Your Youth Membership
Recent economic events have given prominence to the importance of financial literacy. Your credit union is positioned to provide financial literacy training to your community, and who better to teach our youth about money management than you? You'll learn how free financial education resources, such as Emmy award-winning PBS television show Biz Kid$, present an opportunity to introduce your brand to young people in your community, teach them to manage their own money and grow your membership base.
Best Practices Innovation Membership & Growth
Highlights
Action takeaways
Leave each breakout with three takeaway actions.
Expert speakers
Hear from the best and brightest experts.
Growth strategies
Discover strategies ready for implementation.
Networking opportunities
Share thoughts and ideas with credit union peers.