CUNA Certified Financial Counselor School

June 9-12, 2014 Tempe, AZ

Update

Continue to expand your understanding of financial counseling by reviewing and discussing the latest financial counseling techniques and practices. In this track attendees will review case studies, share best practices and learn how to counsel members with medical and housing debt. Attendees of the update will have the opportunity to renew their Certified Financial Counselor (CCUFC) certification.

Part 1 Module Review

In this session we will review topics covered in the four modules included in Part 1, as well as discuss what has changed in recent years:

Topics include:

  • Introduction to Financial Counseling
  • Special Issues in Financial Counseling
  • Using Communication Skills During Financial Counseling

Part 2 Module Review

In this session we will review topics covered in the four modules included in Part 1, as well as discuss what has changed in recent years:

Topics include:

  • Taxes, Insurance and Investments
  • Controlling Living Expenses
  • Why People Act They Way they Do About Money
  • Retirement and Personal Financial Preparedness
  • Developing the Most Effective Financial Counseling & Education Program

Using Counseling, Coaching, and Communication Skills to Help Members Reach Financial Wellness Goals

Claudine Oriani

It takes more than a conversation to help members repair financial issues and create sustainable financial wellness. Today’s counselors need to know how to help their members turn knowledge into measurable actions that lead to improved financial realities.

In this session students should learn to:

  • Create a clear understanding of their role as a financial counselor
  • Apply crucial communication skills based on gender, culture and generational “world views.”
  • Differentiate counseling from coaching and know when each should be used
  • Keep members “on track”

Developing Community Outreach Programs for Growth and Retention

Claudine Oriani

It is possible to offer financial skills development as well as provide “damage control” counseling. This session will discuss innovative and cost-effective community outreach and financial education methods that lead to product penetration, credit union growth, delinquency reduction and member/staff satisfaction.

In this session students should learn to:

  • Use financial advocacy to support growth, retention and credit union counseling programs
  • List steps for garnering buy-in and support from credit union employees, management, board members and community partners
  • Implement gender, cultural and generation-specific outreach to benefit members as well as your credit union growth and retention

Counseling Members with Medical Debt

Mark Lynch

Research indicates that 26% of Americans have an outstanding medical debt. Research also shows that 42% of Americans who file for bankruptcy each year do so because of medical debt. Not only is medical debt a huge issue for financial counselors to deal with, it requires a range of unique skills and techniques.

In this session students should learn to:

  • Identify the need for counselors to acquire special skills for counseling members with medical debt 
  • Recognize how to put these skills and techniques to best use when counseling members with medical debt

Housing Counseling – Helping Members Get Into, Maintain and Remain in their Home

Mark Lynch

There is compelling research from HUD, Harvard University, The Urban Institute and other reputable sources that indicate a myriad of ways housing counseling is a good use of time, effort and resources for homeowners, lenders, housing sector investors and local communities.

In this session students should learn to:

  • Recognize what makes housing counseling different from other types of financial counseling 
  • Identify the benefits of housing counseling for members and the credit union
  • Outline integrating housing counseling into education, counseling and lending strategies