CUNA Credit Union Certified Marketing Executive Designation Bootcamp
The bootcamp runs March 23–24, prior to the CUNA Marketing & Business Development Council Conference
8:30 a.m. - 5:00 p.m.
8:30 a.m. - Noon
Choose to attend just the bootcamp session or stay for the full conference!
Attendees must have previously completed all three years of CUNA Marketing Management School to be eligible.
Experienced industry experts Mark Arnold and Randy Schultz will take you through a 1 ½ day marketing bootcamp working through the core competencies of credit union marketing. After learning about strategic branding, member engagement, successful social media tactics and more, you’ll take the certification exam at the end of the session with confidence!
Stay for the full CUNA Marketing & Business Development Council Conference and receive a $295 discount off the bootcamp! Simply select the bootcamp session during the conference registration process to save!
CUNA Credit Union Certified Marketing Executive Designation
Hotel & Travel Details
Room Rate: $166/night plus taxes*
*Room rates and availability cannot be guaranteed. Rooms may be sold out prior to this date, so make your hotel reservations early! Room reservations and fees are the responsibility of the registrant.
Every single day your credit union must engage consumers with your brand. Without a well articulated brand - the less brand engagement you have and the less loyalty you have. So how do you make this a reality and not just a theory?
You'll begin the day in our interactive Brand-Builder Workshop, breaking into teams throughout the day, culminating in a short assignment you'll bring back to class the next morning to share before review and testing.
"Can I join? "Why should I join?"
Increasing difficulty to differentiate from competitors is driving the need for repositioning ourselves with a unique, fresh, impactful new brand and how it integrates into the credit unions strategy to increase growth and profitability. Here you'll discuss in teams how to articulate these six phases of your brand:
- Brand Core/Position
- Personality definition
- Staff Actions
- Key Messages
- Products and Services – how to "bundle" for differentiation
- Touchpoints – defining, assessing and making sure there is a clear, concise, consistent identity in tone, message and look-and-feel.
Three key areas of Member Engagement
- Your culture
- Your online and social media
- Your community
Engagement starts with your credit union's culture: from your value proposition to your employees living your brand. Building a successful member engagement strategy also involves using online and social media channels to improve member interaction. That interaction is further demonstrated through your community involvement efforts and further cements the engagement bond with members and potential members.
Through this session you will:
- Learn a formula for effective member engagement
- Determine how to develop your credit union's value proposition
- Explore all areas of social media
- Learn the two "S"s of effective social media: strategy and staff
- Learn how to use social media to engage your members
- Examine a formula for successful community marketing
- Learn community marketing and tactics
- See case studies on credit unions successfully engaging members through new channels
While engagement is certainly a buzzword today, the reality is it's also an effective way to increase brand loyalty.
By the end of your CUNA Marketing School Brand Builder and Member Engagement Workshop, you'll have built a strong, differentiated, articulated brand – with a fully integrated member engagement strategy and will refresh the knowledge of the concepts you learned while attending Marketing Management School and be ready to test for your CUCME designation.
"This is the only marketing executive certification program in the industry. You will be able to apply what you have learned immediately and increase your value to your CEO and your credit union! Increase your value today, start earning your CU-CME!”
Anne Legg, CU-CME Advisor
VP Marketing, Cabrillo Credit Union